Lead Forensics
86 Case Studies
A Lead Forensics Case Study
Six Red Squares, co‑founded by Anthony O'Donoghue, is an award‑winning multidisciplinary creative agency serving clients like Toni & Guy, Bloomberg Television and Revlon. Faced with a changing digital sales cycle—where prospects research extensively before contacting brands—and pressure to prove marketing ROI, the agency needed a way to identify and convert anonymous website traffic driven by SEO, PPC and email campaigns.
By implementing Lead Forensics to reveal and profile previously unknown visitors, Six Red Squares could target outreach based on pages viewed and make warmer, more confident sales calls. The results were striking: one identified visit in April generated £9,000 (a 4,400% ROI for the month), and a client using the tool produced £350,000 in sales in one month (an 87,400% ROI).
Anthony O'Donoghue
Director & Co-Founder