Case Study: Redleaf PR achieves measurable PR impact and tailored upsell opportunities with Lead Forensics

RedLeaf PR - Customer Case Study

Redleaf PR is an award-winning agency specializing in financial, property and professional services, offering strategic communications, crisis and issue management, media relations, training and digital content. Faced with the common challenge of measuring the impact of PR coverage, they sought an innovative way to demonstrate and act on the value of their work.

They adopted Lead Forensics, introducing it at pitch stage and integrating it with Salesforce to receive instant alerts when prospects visit their site. The detailed visit intelligence drives tailored conversations, cross-sell and up-sell opportunities, and has become an integral part of Redleaf’s client offering and day-to-day business.

RedLeaf PR

Karl Wiseman

Digital Strategist