Case Study: PI Datametrics achieves 350% website traffic growth and actionable lead intelligence with Lead Forensics

Pi Datametrics - Customer Case Study

PI Datametrics is a search-performance data provider used by brands like Virgin, Sky, Fortnum & Mason, L’Oréal and AXA. Although they drove traffic through events, PR and email, they were seeing only about 1,200 visits a month and had no visibility into who was visiting or which marketing activities were working.

After implementing Lead Forensics they gained clear insight into which channels and visitor types were most valuable, allowing them to serve more relevant content and target sales more effectively. In the first year monthly traffic rose to 55,000 (over 350%), roughly 500 businesses were handed to the sales team, and the company reports strong ROI—Lead Forensics has become their primary daily analytics tool.

Pi Datametrics

Sam Silverwood-Cope

Director