Case Study: Paragon Marketing achieves 30–40% higher lead conversion with Lead Forensics

Paragon Marketing boosts lead generation 40% with Lead Forensics

Paragon Marketing, a specialist B2B lead generation agency, faced the challenge that up to 98% of their clients' website visitors left without converting. This lack of visibility into which businesses were actively engaging made timely follow-up and campaign prioritisation difficult, limiting the return on their clients' marketing investments. To maximise pipeline, they turned to Lead Forensics for a solution.

Lead Forensics provided its website visitor identification software, which Paragon integrated directly into its CRM and outbound workflows. This allowed them to instantly identify visiting companies and trigger fast, contextual follow-up. As a result, Paragon drove a 30–40% increase in lead conversion rates for clients, reduced average follow-up time by 50%, and helped achieve up to 3x ROI on PPC campaigns, with Lead Forensics data influencing 70% of new leads generated.

Paragon Marketing