Case Study: McRae&Co achieves 4–5× more identified anonymous website visitors and win‑ready leads with Lead Forensics

McRae&Co - Customer Case Study

McRae&Co is a B2B demand generation specialist for mid‑market and emerging growth companies, helping fast‑growing UK businesses improve marketing and sales productivity. Their clients asked for a thorough review of lead identification tools to surface anonymous website visitors and validate campaign targeting, so McRae&Co adopted Lead Forensics as the preferred solution.

As a Lead Forensics partner they use the platform daily to surface “win ready” leads, trigger instant email alerts when target businesses visit, and access richer, actionable data (company size, industry and contact details) from a large IP address database. The result: Lead Forensics identifies typically 4–5× more anonymous visitors than traditional marketing automation platforms, particularly for mid‑sized and smaller companies on shared hosting, helping prove campaign effectiveness and drive higher‑quality outreach.

McRae&Co

Scott McRae

Managing Director