Case Study: KES Power & Light achieves measurable B2B growth with Lead Forensics

KES Power & Light exceeds internal targets with Lead Forensics

KES Power & Light, a manufacturer of electrical distribution equipment, faced the challenge of not knowing which businesses were visiting its website, as traditional analytics tools kept visitors anonymous unless they filled out a form. This lack of visibility meant missed revenue opportunities and limited ability for the sales and marketing teams to prove campaign effectiveness. They turned to the vendor Lead Forensics for a solution.

By implementing Lead Forensics, the company gained visibility into its anonymous website traffic, identifying visiting organizations and their behavior. This allowed the sales team to proactively contact interested businesses, transforming their outreach from cold calling to informed conversations. The solution also provided marketing with clear campaign attribution and revealed new market opportunities. As a result, Lead Forensics helped KES Power & Light exceed its internal performance targets by creating a more predictable, data-driven approach to growth.

KES Power & Light