Case Study: Survitec Group achieves double website traffic and halved bounce rates with Lead Forensics

Identifying over 10 million businesses for a global defense and aviation tech leader

Survitec Group, a worldwide market leader in marine, defence and aerospace survival technology, was relaunching its website and needed a tool to maximise online opportunities and improve return on investment. They sought better insight into how visitors interacted with the site so they could convert more traffic into customers.

By implementing Lead Forensics, Survitec gained clear visibility on visitor behaviour, identified problem product pages, and redesigned those journeys. Since the relaunch, website traffic has doubled and continues to grow, bounce rates have been halved, and sales have increased — a change the team calls “such a valuable piece of kit.”

Survitec Group

Chris Burrows

Group Marketing and Communications Executive