Lead Forensics
86 Case Studies
A Lead Forensics Case Study
Oktra is an award‑winning London office interiors and fit‑out company that provides workplace design and relocation services for clients such as M&C Saatchi, GHD, Nando’s and Tripadvisor. With a newly formed marketing function and a £1m annual revenue target, Marketing Director Hannah Warren needed to ensure every website visit was nurtured and converted into leads to meet ambitious growth goals.
Using Lead Forensics to identify anonymous businesses visiting Oktra’s website, the team added many previously unknown prospects to their database and began targeted outreach. The tool now drives 50% of Oktra’s marketing leads, has generated £500,000 in revenue (half their target) and delivered a 10,856% ROI—results Hannah calls “truly fantastic” and essential to hitting her target.
Jamie Levon
Head of Digital