Case Study: Godfrey Advertising uncovers anonymous website leads and wins accounts with Lead Forensics

Godfrey Advertising - Customer Case Study

Godfrey, the second-largest B2B marketing agency in the U.S. with 67 years’ experience and clients like BP and Goodyear, faces fierce competition and long pitching cycles where timely, relevant outreach can make or break new business opportunities. The agency needed a way to identify prospects earlier and respond faster during the pitch process.

By using Lead Forensics to reveal anonymous website visitors and integrate contacts directly into Salesforce, Godfrey began prioritizing timely, targeted communications and moved faster than competitors. The tool helped the agency win two significant accounts, streamlined workflow with one-click CRM imports, and earned high marks for responsive support.

Godfrey Advertising

Lance Baird

Senior VP of Global Business Development