Case Study: Earnest (full-service B2B agency) achieves faster prospect wins and revenue growth with Lead Forensics

Earnest - Customer Case Study

Earnest is a full-service B2B marketing agency led by Managing Director Chris Wilson, a 12‑year industry veteran who has worked with clients such as Vodafone, HP and IBM. Like many agencies, Earnest faced an arduous sales process—identifying new business opportunities and converting them into clients required significant time and effort.

After adopting Lead Forensics, Earnest identified a major prospect within a week and set up a meeting—Wilson calling the tool “gold dust for most agencies out there.” Lead Forensics became integral to their client offering by revealing which businesses visit client websites even when they don’t enquire, helping Earnest win more prospects, strengthen client relationships and, as Wilson puts it, turn buyer journeys into revenue more easily.

Earnest

Chris Wilson

Managing Director