Case Study: dotdigital achieves robust global IP tracking and improved data quality with Lead Forensics

Dotmailer - Customer Case Study

Dotmailer, founded in 1999 and the UK’s leading email marketing platform with over 180 staff and clients such as DHL, ITV Studios and Fujifilm, originally built an in‑house IP tracking tool. They soon realised they needed to focus on their core automation platform and could not match the accuracy and international coverage offered by specialist providers.

Dotmailer partnered with Lead Forensics to integrate market‑leading IP tracking and global data, strengthening their B2B marketing offering. The collaborative relationship—backed by a responsive partnership manager—has delivered a more robust product and, through teamwork, a first‑class service for Dotmailer’s clients.

dotdigital

Simon Bird

Chief Technology Officer