Case Study: DA Systems achieves 400% ROI and real-time lead visibility with Lead Forensics

DA Systems - Customer Case Study

DA Systems is a leading provider of mobile data and transport management solutions for the transport, retail and field service sectors, delivering courier software and mobile workflow tools to over 100 clients including Royal Mail. Marketing Manager Tanya Brion needed better visibility into who was visiting the DA Systems website because Google Analytics data was too high‑level to identify and engage prospects effectively.

By implementing Lead Forensics, DA Systems gained real‑time identification of anonymous website visitors, detailed page‑level insights, Trigger Report alerts and seamless Salesforce integration for one‑click data export. The tool drove immediate action by sales, delivered a 400% ROI, paid for itself within a month, and enabled the team to close new business they previously couldn’t see.

DA Systems

Tanya Brion

Marketing Manager