Case Study: CMFG achieves 1500% ROI and converts website visitors into leads with Lead Forensics

CMFG - Customer Case Study

CMFG is a B2B marketing consultancy based in Covent Garden, London, led by director Bob Brenchley. They create high-performance creative campaigns with measurable ROI, but faced a persistent challenge: converting healthy website traffic into genuine, actionable leads for both their own business and their clients.

CMFG became a Platinum Partner with Lead Forensics and integrated the tool into their inbound campaigns to identify anonymous site visitors and turn them into leads. The solution became core to their offering, proving campaign ROI—clients often recoup the software cost from a single sale—and has delivered a 1500% ROI for CMFG while generating a reliable revenue stream from recommendations.

CMFG

Bob Brenchley

Director