Case Study: Carbon 360 achieves 423% ROI and faster sales cycles with Lead Forensics

Carbon 360 - Customer Case Study

Carbon 360 is a market-leading online 360° feedback platform used by organisations such as BT, King’s College London and St John’s Ambulance. They faced a key challenge: they didn’t know which website pages were most effective, which businesses were visiting, or which job titles were searching for their services—limiting their ability to target and convert leads.

Using Lead Forensics, Carbon 360 gained clear, actionable insight that informed a redesigned website and better targeted marketing. By uploading target lists via the Data Manager they tracked 20% of those businesses visiting the site, which shortened the sales cycle, generated multiple sales and delivered a 423% return on investment, with strong ongoing account support.

Carbon 360

Adam Widdowson

Sales Executive