Case Study: a healthcare client boosts local leads with Lead to Conversion

Healthcare Client boosts GBP leads 85% with Lead to Conversion

Lead to Conversion collaborated with a healthcare client facing declining local lead generation. Their Google Ads were underperforming and their Google Business Profile attracted interest but failed to convert visitors effectively, due to poor integration between the two platforms.

The solution from Lead to Conversion involved optimizing and tightly integrating Google Ads with the client's Google Business Profile. Key actions included enabling location extensions, creating targeted local campaigns, and implementing enhanced tracking. Following the changes, 85 leads were attributed to GBP ads in just over two months, with those ads achieving a 30% higher conversion rate and a 20% lower cost per lead compared to standard search ads.