Case Study: Mannington Mills Achieves 96.7% Lead Acceptance with Bluebird

Mannington Mills - Customer Case Study

Mannington Mills, a flooring manufacturer supporting a large retail and partner network across North America, needed better visibility and control over lead distribution across 3,500 stores. With many channels and regions to manage, the company wanted to improve lead quality, reduce wasted marketing effort, and eliminate the need for spreadsheets and manual lead handling.

Using Bluebird’s AI-based lead scoring and patented intelligent routing engine, Mannington Mills was able to automatically assign qualified leads to the best dealer or sales representative based on location, availability, and business rules. The result was 100% lead pipeline visibility, faster onboarding for retailers, and a 96.7% lead acceptance rate, with Bluebird helping streamline lead routing and improve lead velocity.

Mannington Mills

Lori Keith

Director Marketing