Case Study: HP doubles partner close rates with Bluebird

HP - Customer Case Study

HP used Lead Assign to improve global lead management across its partner network and close long-standing gaps in its lead-to-revenue process. The company needed a faster, more consistent way to route leads to the right sales partners, gain visibility into lead progress, and support channel adoption without adding friction.

Lead Assign implemented AI-powered lead management with automated routing, tagging, follow-up, and email/SMS-based notifications to help HP distribute leads quickly across more than 960 partners. The results included a doubled partner close rate, a 50% reduction in time to first contact, a 3x increase in partner feedback, and nearly a 9x improvement in conversion rate, giving HP better forecasting and real-time pipeline intelligence.

HP

Alvin Hung

Director Partner Experience