Case Study: a leading advertising agency boosts employee connections with LEAD.bot

Creating Successful Connections Programs The NYC Ad Agency for the Healthcare Industry

The customer, a leading advertising agency in the healthcare field, faced a challenge with reduced employee interaction and connection after transitioning to a remote work environment. Their 150-person company found that employees were only engaging with the same small groups, which weakened the company culture. To address this, the agency worked with the vendor LEAD to implement its LEAD.bot platform on Microsoft Teams in order to foster cross-team connections.

LEAD implemented its employee matching and virtual coffee break features through LEAD.bot to automatically connect colleagues from different teams. This solution streamlined the process of fostering connections, saving time for the HR department and successfully boosting employee engagement and morale. The agency strengthened its remote work culture, improved talent retention, and built a stronger sense of community, ensuring it was prepared for a future of permanent hybrid work.