Case Study: Siemens achieves 765% more qualified leads with The Lead Agency

Siemens grows qualified leads 765% with The Lead Agency

Siemens Digital Industries Software (DISW) sought to expand its food and beverage software solutions presence in the Australia and New Zealand (ANZ) market but found its global content assets were not resonating locally. The company needed a targeted effort to reach the right prospects and generate high-quality leads, so it engaged The Lead Agency for a content-led account-based marketing (ABM) campaign.

The Lead Agency developed a new strategy centered on creating a locally relevant lead magnet. They partnered with local associations to conduct a national survey, which was then compiled into a "State of the Market" report. This asset was used to attract and nurture prospects, ultimately generating 964 contacts and 323 sales-qualified leads from 98 target companies. The campaign outperformed previous efforts by 765%, making it Siemens' most effective campaign in the ANZ region.

Siemens