Case Study: PSC Direct cuts ad spend and boosts profits with The Lead Agency

PSC Direct boosts profits 229% with The Lead Agency

PSC Direct, an online insurance intermediary, faced the challenge of an extremely competitive paid search advertising landscape where high keyword costs were leading to significant media waste. To minimize this spend and attract new clients, they sought the expertise of The Lead Agency to manage their Google Ads campaigns.

The Lead Agency executed a highly targeted strategy, refining ad times, days, and device bidding while employing transactional keywords and ad extensions. This comprehensive approach resulted in a 95% decrease in ad spend and an 84.8% reduction in wasted clicks while simultaneously increasing conversions by 128%. For PSC Direct, this optimization led to a 229% increase in overall profits.

PSC Direct