Case Study: Medical Aesthetic Supplies achieves 83% lower ad spend and 48% more conversions with The Lead Agency

Medical Aesthetic Supplies cuts ad spend by 83% with The Lead Agency

Medical Aesthetic Supplies, a premier supplier to aesthetic practitioners in Australia, was concerned about its Google Ads performance. Despite strong sales, ad spending was increasing with no transparency into its actual contribution. To assess efficacy and slash wasted ad spend, they enlisted The Lead Agency for a Google Ads overhaul.

The Lead Agency implemented a comprehensive solution, starting with in-depth keyword research and a complete restructuring of the campaign strategy. They corrected faulty conversion tracking that had been double-counting results and adopted a Single Keyword Advertising Group approach. This strategy led to an 82.87% reduction in ad spend, a 674.50% increase in click-through rate, and a 48.07% increase in conversions, all while providing clear measurement of the ads' true impact.

Medical Aesthetic Supplies