Case Study: Total Service achieves a bold brand transformation with Lazaris

Total Service rebrands in 30 years with Lazaris

Lazaris partnered with Total Service, a B2B SaaS provider for HVAC, elevator, and service organizations, to undertake a complete brand transformation. The customer, then known as Automated Integrations, was ready for a new identity that would reflect its commitment to building a best-in-class enterprise resource planning software and better represent its future.

The solution implemented by Lazaris included new naming, a full identity system, and a website. The rebrand featured a geometric logo, a distinctive purple and lime green color palette, unique photo treatments with binary patterns, and a suite of 3D and 2D illustrations. This comprehensive approach successfully distinguished Total Service from its competitors. The Lazaris team delivered the project within the client's timelines and budget, resulting in a brand that the General Manager described as a fantastic experience.

Total Service