Case Study: Sup Dog brings its fun food brand to life with Lazaris

Sup Dog launches a food-centric brand for 20 employees with Lazaris

Sup Dog, a late-night hot dog spot serving organic products, approached the branding agency Lazaris. Their challenge was to bring their fun, food-centric concept to life with a complete brand identity that captured their lively spirit.

Lazaris developed a comprehensive branding solution, including a playful logo that forms a smile from a sausage, a condiment-inspired color palette, menu and packaging design, and branded photography. The result was a transformative and engaging brand foundation that successfully launched the business, earning recognition from industry publications like The Dieline.

Sup Dog