Case Study: Partea celebrates vibrant tea branding with Lazaris

Partea launches a vibrant tea brand identity with Lazaris for a 10-20 person company

Partea, a tea brand focused on celebrating life's simple pleasures, partnered with the vendor Lazaris to develop a vibrant brand identity, packaging, and marketing collateral. Their challenge was to create a visual system that reflected their fun ethos, invited customers to the party, and could scale for future needs.

Lazaris infused the brand with energy by crafting a playful visual identity inspired by lava lamps, which served as a metaphor for dynamic party energy. They built a custom design system, a scalable photography system, and produced vibrant marketing collateral. The result was a cohesive brand that truly lives up to its name, with the customer reporting they were delighted with the results and would recommend Lazaris.

Partea