Case Study: Cheeki Breeki builds a bold vodka brand with Lazaris

Cheeki Breeki launches bold vodka branding with Lazaris for a 10-20 person team

Cheeki Breeki, a vodka brand, wanted to launch with a unique identity that was a bold expression of fun and triumph. They partnered with the vendor Lazaris for a comprehensive branding solution that included strategy, naming, logo design, and branded content to effectively communicate this vision and support a launch focused on influencer and lifestyle marketing.

Lazaris developed a meticulously crafted brand identity, which featured a crown logo with a hidden checkerboard pattern reflecting the brand's story. The solution included distinctive bottle packaging with an interactive checkerboard label, branded content for marketing, and collateral like coasters for experiential campaigns. The client, Adrian Kozlov, owner of Cheeki Breeki, stated that Lazaris leaped over their expectations and that the partnership was their first victorious move as a brand.

Cheeki Breeki