Case Study: Carbon 6 builds a scalable brand system with Lazaris

Carbon 6 rebrands 16+ tools with Lazaris

Carbon 6, a B2B SaaS company providing tools for online sellers, approached Lazaris for a comprehensive rebrand. Having recently come out of stealth mode with a growing suite of acquired products, the company faced the challenge of building a cohesive, adaptable, and scalable brand system from what was essentially a blank slate. They needed a new identity that could unify over 16 separate tools under one umbrella.

Lazaris designed a scientific-inspired brand system rooted in the meaning of Carbon 6. The solution included a molecular hexagon logo, a flexible color gradient system, a suite of product icons, and custom illustrations. This created a distinct and ownable visual language that was both scalable and reduced asset fatigue. The result was a fully connected brand ecosystem, supported by comprehensive guidelines and templates, which allowed Carbon 6 to efficiently market its individual tools and full product suite.

Carbon 6