Case Study: Anorak Whiskey creates a standout brand and packaging experience with Lazaris

Anorak Whiskey builds a standout brand with Lazaris

Anorak Whiskey approached Lazaris with the challenge of creating a brand identity for their unique small batch whiskey that would stand out in a traditional industry. They needed branding, packaging, and photography that would not only capture attention on the shelf but also sell an experience as unconventional as their product.

Lazaris developed a distinct brand narrative and visual identity that celebrated the whiskey's uniqueness, with a particular focus on its rectangular bottle. The solution created a visual magnet for new buyers and transformed the product into a conversation starter. The work by Lazaris successfully built an identity that both Anorak Whiskey and their customers could connect with, resulting in a brand that is a testament to being 'fans of the unusual'.

Anorak Whiskey