Case Study: Swell AI builds credibility and drives registrations with Lazarev.Agency

Swell AI built conference credibility with Lazarev.Agency across 2024 and 2025 launches

Swell AI, an annual UX and AI conference, needed a digital presence that would establish its credibility from the start. Their challenge was to create a website that made the event compelling for potential attendees, clearly presented a dense program, and could be easily updated. They partnered with the design firm Lazarev.Agency for branding and web design services to build a "credibility engine" for their premier tech summit.

Lazarev.Agency developed a holistic brand identity, including a minimalistic wave-inspired logo, and designed a conversion-focused website from scratch. The solution featured a clear information architecture, a strategic visual language reflecting the Hawaiian venue, and a Webflow CMS structure for easy content updates. The high-quality design directly helped attract high-caliber speakers from companies like Google and NVIDIA, secured sponsors, and positioned Swell AI as a leading global event. The work by Lazarev.Agency successfully built the conference's credibility and supported its growth into a second edition.

Swell AI