Case Study: Riptide hits $500K in sales with Lazarev.Agency

Riptide hits $500K in sales in 2 months with Lazarev.Agency

Riptide, an electric skateboard brand, sought to boost sales and reflect its core values of freedom and boldness through a tailored digital experience ahead of a major sale. They partnered with the design agency Lazarev.Agency for a comprehensive e-commerce redesign, web design, and UI/UX design service to achieve this.

Lazarev.Agency repositioned the brand around the feeling of the open road rather than technical specs, using an unconventional and product-focused design. The solution included a story-based content flow, a simplified information architecture with a top-level model comparison tool, and detailed product pages to build buyer confidence. This redesign helped Riptide hit $500K in sales within two months of launch, rank in the top 10 skateboard brands in the U.S., and ultimately led to the successful acquisition of the company.

Riptide