Case Study: Redbrain boosts product visibility and shopper engagement with Lazarev.Agency

Redbrain boosts product visibility and shopper engagement with Lazarev.Agency, driving £1 billion in incremental sales

Redbrain, a retail tech startup that connects consumers with major retailers, needed a platform to balance shopper convenience with retailer visibility as it expanded. They approached Lazarev.Agency for UX research & strategy, product design, and UI/UX design to create a digital hub that would drive conversions and enhance their Google Shopping presence.

Lazarev.Agency designed a responsive shopping discovery platform featuring a prominent search function, personalized catalog, and homepage deals to facilitate product exploration. The solution included an educational product page with price alerts and a product comparison tool to move shoppers toward a purchase. The design successfully helped Redbrain, which had already generated over £1 billion in incremental sales in 2022, boost product visibility and shopper engagement.

Redbrain