Case Study: Matta streamlines chemical sourcing across Africa with Lazarev.Agency

Matta streamlines chemical sourcing across Africa with Lazarev.Agency

Matta sought to streamline the complex and risky process of chemical sourcing across Africa, a market hampered by disconnected channels and a lack of price transparency. To build a credible B2B marketplace that would earn buyer trust and secure a market lead, the company partnered with Lazarev for comprehensive product design, branding, and UX strategy services.

Lazarev designed a trust-first marketplace platform with features to reduce buyer hesitation and simplify procurement. The solution included a scoped search and guided catalog for diverse users, transparent pricing displays, tools for requesting samples and documentation, and detailed supplier profiles to build credibility. By designing a flexible platform that kept transactions on-site and provided valuable analytics for suppliers, Lazarev helped Matta create a defensible marketplace that encouraged repeat business and accelerated procurement cycles.

Matta