Case Study: MARIEMUR doubles engagement with Lazarev.Agency’s luxury fashion e-commerce UX redesign

Mariemur doubles engagement by 2× with Lazarev.Agency

Mariemur, a luxury lingerie brand, faced a challenge with its e-commerce website as a crowded catalog led to visitor overload and a 73% abandonment rate between the homepage and product pages. The brand partnered with Lazarev.Agency for a UX/UI redesign service to fix the site's structure and turn visitors into buyers.

Lazarev.Agency implemented a solution centered on an emotion-led, curated journey, introducing an immersive entry point featuring four exclusive sets. They rebuilt product pages with high-resolution imagery and 3D models and optimized the mobile experience. This approach doubled overall engagement, increased interaction with featured products by 50%, and improved mobile image load times by 40%, successfully converting passive browsers into active customers.

Mariemur