Case Study: Kingpin unifies global wholesale marketplace operations with Lazarev.Agency

Kingpin streamlines wholesale ordering and cuts commission to 0% on first orders with Lazarev.Agency

Kingpin, a global wholesale marketplace connecting brands and retailers, faced a challenge scaling its platform. Its single, rigid system struggled to serve two distinct buyer types: open marketplace retailers and direct partners with negotiated terms. This risked confusing users, slowing orders, and capping growth. Kingpin partnered with Lazarev.Agency for product and UI/UX design services to build a flexible solution.

Lazarev.Agency designed a unified yet modular B2B platform with tailored workflows for each audience. Key features included a dual-audience homepage, comprehensive brand pages, a centralized dashboard for tracking deals, and an integrated ordering flow to replace email and spreadsheets. The solution also incorporated a content hub to drive organic growth. This design helped Kingpin improve sales and revenue by accelerating transactions, converting high-intent clients faster, and reducing customer acquisition costs through referrals and content.

Kingpin