Case Study: Insticator unlocks new revenue with Lazarev.Agency's platform redesign

Insticator unlocks new revenue streams with Lazarev.Agency by making every product sellable on its own

Insticator, an adtech platform for publishers, faced a significant business challenge because its products were architecturally locked together. This meant sales could not offer individual products on their own, which capped growth and stalled deals. To overcome this bottleneck, Insticator engaged the product design services of Lazarev.Agency for a comprehensive platform redesign.

Lazarev.Agency rebuilt the platform into Publisher Portal 2.0, creating a new architecture where each product could be sold, configured, and analyzed as a standalone unit. The solution included a unified analytics reporting model and redesigned key products like the commenting and moderation tools to improve user engagement and operational efficiency. This redesign unlocked new revenue by allowing Insticator to price and sell every product on its own terms, directly supporting sales and growth.

Insticator