Case Study: Hedonism Wines achieves a 65% boost in add-to-basket rate with Lazarev.Agency’s mobile-first redesign

Hedonism Wines boosts add-to-basket actions by 65% with Lazarev.Agency

Hedonism Wines, a premier London fine wine retailer, was struggling to convert its sophisticated clientele online. Their website failed to match the reputation of their physical store, providing a poor mobile experience that led to high bounce rates and abandoned carts. They partnered with Lazarev.Agency for a digital transformation involving a comprehensive redesign and UX overhaul.

Lazarev.Agency implemented a mobile-first redesign that optimized navigation, introduced sommelier-curated collections, and streamlined the checkout process with trust signals. This solution led to a 65% boost in add-to-basket rate, an 80% growth in monthly active users, and a 72% increase in quarterly revenue, dramatically improving both user engagement and conversions for Hedonism Wines.

Hedonism Wines