Case Study: FunditOn achieves higher donor trust and conversions with Lazarev.Agency redesign

FunditOn speeds cause launches with Lazarev.Agency using a scalable design system

FunditOn, formerly CareTagged, is a community fundraising platform that faced a challenge with its self-built WordPress site. The platform had an inconsistent design and a rough donation experience that made it appear untrustworthy to potential donors, risking conversion at the critical moment of giving. Lazarev.Agency was engaged to address these issues with a redesign.

Lazarev.Agency redesigned the platform to be credible and conversion-focused. The solution included rebuilding the marketplace discovery path, adding trust signals to cause pages, creating a guided setup for fundraisers, and implementing a scalable component system. The redesign also ensured a fully responsive experience for mobile donors and added a clear purchase history to encourage repeat giving. This new foundation allowed for a successful rebrand to FunditOn and enabled the platform to launch new initiatives faster and at a lower cost.

FunditOn