Case Study: Elva achieves higher conversion and retention with Lazarev.Agency’s AI video editor design

Elva wins Webby for visual UI in AI with Lazarev.Agency

Elva is a voice-first AI video editor app that sought to replace complex, manual video editing with a fully agentic experience. Their challenge was to design a product that made "zero taps" feel trustworthy and expressive while also being monetizable. To achieve this, they partnered with Lazarev.Agency for end-to-end AI product design, branding, and UI/UX design services.

Lazarev.Agency designed Elva's entire system, including a vibrant brand identity with an expressive AI persona, a conversion-optimized onboarding flow, and a voice-only interface. They also redesigned the camera to improve retention and built a context-aware monetization system. The solution was highly successful, resulting in the app winning the Webby Award for Best Visual UI in AI, among other accolades.

Elva