Case Study: Dirs21 Boosts Direct Hotel Bookings with Lazarev.Agency

Dirs21 boosts direct hotel bookings with Lazarev.Agency

Dirs21, a commission-free hotel booking platform, faced a challenge where its confusing web app and unclear payment steps were causing guests to abandon bookings before payment. This weakened trust and made it difficult to compete with larger online travel agencies. Lazarev.agency was engaged to redesign the platform's user experience to address these critical friction points.

Lazarev.agency redesigned Dirs21's booking flow into a clean, guided experience that clearly moves guests from room selection to confirmed payment. The solution included a redesigned availability page with live pricing, a strategic placement for upselling optional services, and a confirmation step to build trust. The responsive design ensured a seamless experience across all devices. This redesign by Lazarev.agency successfully increased conversion rates by reducing abandonment and helping hotels capture more direct reservations.

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