Case Study: Boel It achieves better vessel acquisition decisions with Lazarev.Agency

Boel It transforms vessel finance decisions with Lazarev.Agency

The customer, Boel IT, had a powerful vessel-finance analytics tool, but its dated and complex interface caused users to abandon the platform in favor of spreadsheets. This created a significant barrier to adoption for high-stakes maritime investment decisions. They engaged the vendor, Lazarev.Agency, for a product redesign and digital transformation to solve this usability challenge.

Lazarev.Agency redesigned the platform by creating a guided, intuitive user experience focused on the investor's decision-making process. The solution included a new visual vessel exploration entry point, a streamlined financial modeling flow, and a clear executive summary screen for commitments. This kept the analysis within the platform, eliminating the need for spreadsheets and allowing users to confidently act on results. The redesigned product received industry recognition, winning multiple awards including a RedDot Award.

Boel It