Case Study: Alla Klimenko achieves 42% higher retention with Lazarev.Agency’s gamified mental wellness app design

Alla Klimenko boosts retention by 42% with Lazarev.Agency

Lazarev.Agency partnered with psychologist and motivational speaker Alla Klimenko to build a mental wellness app called Happiness. The challenge was to create a digital product that could help users reshape their routines and find balance by turning emotional wellbeing into a lasting habit, requiring high user engagement over a six-week period.

The solution designed by Lazarev.Agency was a gamified, mobile-first digital journey. They implemented six core gamification elements, including a progress calendar and leaderboards, to reward consistency and make progress tangible. This approach, combined with an effective onboarding process, resulted in a 42% increase in customer retention and helped generate millions of dollars in revenue for the app.

Alla Klimenko