Case Study: AfroTech grows from 500 to 20,000 users with Lazarev.Agency's scalable media and events redesign

AfroTech grows audience 40× to 20,000 with Lazarev.Agency

AfroTech, a media and events platform for Black innovators and entrepreneurs, faced a challenge as its original website could not scale with its growing content and events. The site suffered from poor content discoverability, which reduced user engagement, and its design failed to reflect the brand's energy. To address this, AfroTech partnered with Lazarev.Agency for a comprehensive redesign and UX strategy.

Lazarev.Agency rebuilt the platform into a scalable digital hub, improving content discoverability with robust search and filtering. They introduced new engagement layers, including a careers section and a dedicated conference app, AfroTech Connect, to open new revenue streams. This solution enabled AfroTech to grow its community from 500 to 20,000 users and successfully launch five new sub-brands.

AfroTech