Case Study: Aerie boosts art market engagement with Lazarev.Agency

Aerie turns art trading into a data-rich marketplace with Lazarev.Agency

The customer, Aerie, faced the challenge of an opaque and inefficient art market where artists struggled to monetize their work and investors lacked the data to make confident purchases. They partnered with the vendor, Lazarev.Agency, for product design and redesign services to build a new kind of art investment platform.

Lazarev.Agency designed a multi-functional marketplace for Aerie that provided artists with comprehensive digital profiles and gave investors a data-rich environment with advanced analytics and transparent artwork provenance. The solution integrated curated online and live auctions to concentrate demand and facilitate secure transactions. This redesign successfully transformed the art market into a two-sided platform, lifting engagement for both artists and investors and ensuring high-value deals remained on the platform.

Aerie