Case Study: BILLY Footwear Doubles Ad-Attributed Sales with LayerFive

BILLY Footwear doubles ad-attributed sales in 90 days with LayerFive

BILLY Footwear, an e-commerce specialty shoe retailer, faced challenges with inaccurate advertising performance reporting and a fragmented view of its customers across multiple platforms. They turned to LayerFive and its Marketing 360 platform to gain true insight into their ad return and build a unified consumer profile.

LayerFive implemented its platform and a first-party tag, revealing the retailer's true ad return was far lower than previously reported. This allowed BILLY Footwear to rebalance its budget effectively. The solution also included LayerFive's Interactive Privacy Portal for compliance. As a result, the company doubled its ad-attributed sales in 90 days, achieved 72% year-over-year revenue growth with only 7% more ad spend, and improved return on ad spend by 62%.

BILLY Footwear