Case Study: The Granite Group boosts conversions with Layer One Media

The Granite Group boosts conversions 30% with Layer One Media

The Granite Group, a top plumbing and heating wholesaler, sought a partner to create a more cohesive content and commerce experience for its clients. They challenged Layer One to improve product information and enable frictionless buying to increase revenue, while also requiring an agile partner that could adapt to changing market conditions.

Layer One rebuilt the customer's homegrown marketing site on Sitecore 9.1 and integrated it with their commerce storefront to create a holistic experience. The vendor implemented features like Quick Buy and improved search, which resulted in a 30% increase in conversions and a 40% increase in engagement for The Granite Group.

The Granite Group