Case Study: Lake Cable improves cable quoting and captures better customer intent with Layer One Media

Lake Cable improves quote quality and structured RFQs with Layer One

Lake Cable, a manufacturer of complex configurable cables, faced a challenge in turning inbound customer requests into structured, actionable quotes. Their digital experience relied on free-text forms that resulted in incomplete and ambiguous requests, requiring significant internal interpretation. Partnering with Layer One Media, they sought to transform this process into a more structured digital experience.

Layer One Media implemented a guided quoting tool called the Cable Builder, refined search to understand attribute-level relevance, and enhanced product visualization. This solution delivered more structured and complete quote submissions, drastically reducing ambiguity and the need for internal clarification cycles. While a direct revenue increase was not yet measured, the new system provided a scalable foundation for smarter quoting, faster response times, and higher future conversion.

Lake Cable