Case Study: Jacuzzi doubles lead generation with Layer One Media

Jacuzzi doubles lead generation with Layer One Media and boosts on-page conversion from under 1% to almost 3%

Jacuzzi, a world leader in hot tub and spa manufacturing, faced the challenge of generating leads with an unreliable website that had abysmal uptime and was difficult to maintain. This instability prevented them from conducting the iterative testing needed to improve their digital marketing strategies. Jacuzzi selected vendor Layer One to address these web development issues.

Layer One stabilized Jacuzzi's web platform and then collaborated on iterative testing to improve on-page lead conversion. The solution included developing and testing a gated pricing model. As a result, Jacuzzi doubled its lead generation almost overnight and increased its on-page conversion rate from under 1% to almost 3%, creating a multi-million-dollar revenue impact for its dealer network.

Jacuzzi