Case Study: First Supply achieves double-digit eCommerce growth with Layer One Media

First Supply achieves double-digit eCommerce growth in 60 days with Layer One Media

First Supply, a major distributor of plumbing, HVAC, and industrial supplies, faced challenges with an outdated and unstable eCommerce website that lacked key features and hindered customer engagement. They partnered with vendor Layer One Media to leverage Optimizely B2B Configured Commerce to improve site performance and drive sales growth.

Layer One Media implemented a comprehensive solution that stabilized the site, integrated it with a new cloud-based ERP, and added innovative features like enhanced product data tools, cross-sell capabilities, and custom promotions. This partnership resulted in double-digit eCommerce growth for First Supply, a website rating of 9/10, and significantly improved speed to market.

First Supply