Case Study: Wixot boosts game art production speed with Layer

How Wixot & Layer merged gen-AI with art production in Journey Home

Wixot, a small but ambitious mobile games studio, faced the challenge of creating a high volume of art assets for their live-service game, Journey Home: Merge & Stories, which was a time-intensive process for their small team. The studio sought to leverage generative AI to supercharge their art pipelines and enhance productivity. They turned to the vendor, Layer, utilizing its gen-AI platform to address these production challenges.

The solution involved using Layer's Custom Styles system to generate production-ready assets that matched the game's unique art style. This allowed Wixot to create in-game items, backgrounds for store offers, and marketing materials in a fraction of the time. By implementing Layer, Wixot saved an estimated 600 hours in art creation, achieved a 3x increase in productivity, and produced nearly 150 assets, which directly contributed to more effective user acquisition and enhanced live-service operations.

Wixot