Case Study: Upland scales creative production and live ops content with Layer

How Upland adopted Layer to scale their creativity (and llamas)

Upland, a leading immersive Web3 gaming platform, faced the challenge of scaling its creative output for game assets and marketing materials without compromising quality or requiring additional resources. To address this, Upland adopted Layer, utilizing its AI-powered tools to enhance and streamline their art production pipelines.

Layer’s solution allowed Upland to train a custom AI model on their brand's unique style, enabling the rapid generation of countless consistent variations of assets like their mascot, Miles. This integration saved the studio an estimated 2-5 hours per illustration, increased team productivity by over 50%, and allowed them to efficiently meet the fast-paced demands of live operations. By implementing Layer, Upland significantly scaled its creativity while maintaining high quality and freeing its artists to focus on innovation.

Upland

Jason Festa

Creative Director