Case Study: Linktree builds a Connected Legal Function and boosts productivity with LawVu

How Linktree implemented an end-to-end solution with LawVu

Linktree, a platform that helps creators curate and grow their digital presence, faced fragmented contracts and ad hoc legal intake that slowed its in-house legal function after rapid growth. General Counsel Rosanna Biggs sought an end-to-end system of record to manage matters, contracts and e-billing and chose LawVu, including its Matters, Contracts and LawVu Intake & Self-Service modules, to bring order and visibility to the team’s work.

LawVu implemented a single, searchable source of truth for Matters and Contracts, automated low‑value tasks, and introduced Intake & Self‑Service plus Matter grids and built‑in reports. As a result, Linktree consolidated all contracts for faster access during fundraising, freed up lawyer time for proactive and strategic work, streamlined request handling and produced metrics to demonstrate legal impact and assess risk — all enabled by LawVu.

Linktree

Rosanna Biggs

General Counsel